10 | ME PERIOD CARE

PROJECT OVERVIEW
Me. is a modern period care brand designed to be displayed proudly — not hidden away. The brand challenges outdated stigmas surrounding menstruation through empowering campaigns, thoughtful collaborations, and meaningful charity partnerships. Committed to inclusivity and sustainability, Me. holds space for all people who menstruate and the issues that matter to them. With a bold, transparent approach, the brand aims to redefine how we talk about periods — making them something to be seen, shared, and celebrated.

MY ROLE
As a graphic designer and art director, I worked to evolve and strengthen the Me. brand across key touchpoints — with a particular focus on the digital space. Collaborating closely with creative directors, marketing and business development teams, I contributed to:

→ Involvement in packaging design and identity design.

→ Expanding the visual identity across social, web, and campaign applications.

→ Shaping the art direction for photography and content design.

→ Developing digital assets and templates to ensure cohesive storytelling.

→ Supporting campaign launches that championed inclusivity and empowerment.

→ Creating print collateral and involvement in packaging design.

Working in a fast-paced environment allowed me to have a hands-on role in shaping the brand’s visual presence and maintaining consistency as it grew — helping Me. build a strong, confident identity that reflects its purpose-driven values.