10 | ARKA MODULAR

09 PROJECT OVERVIEW
Arka Modular is an architecturally designed modular home concept built from premium, sustainable materials with a light environmental footprint. Created for design-conscious individuals who value quality without excess, the brand embodies strength, adaptability, and modern simplicity.

The visual identity draws directly from Arka’s modular philosophy. A bold sans serif typeface conveys structural integrity, while the customised ‘k’ incorporates a square icon — a graphic nod to the modular system, symbolising how each unit can connect seamlessly to form an elegant, cohesive whole.

MY ROLE
I led the brand identity design for Arka Modular, translating its architectural ethos into a refined, modern visual system. My responsibilities included:

→ Developing the core identity, including logo, typography, and visual framework

→ Designing the custom typographic mark to express modular flexibility

→ Establishing a minimal, architectural aesthetic across print and digital applications

→ Creating brand collateral that reflects Arka’s premium yet accessible positioning

→ Preparing final artwork and production files to maintain consistency and precision across outputs

The resulting identity reflects Arka’s vision — a sophisticated, sustainable brand that unites strength, flexibility, and contemporary design.