06 | MONDAY HAIRCARE

PROJECT OVERVIEW

Monday Haircare is a disruptive haircare brand redefining the category through bold, design-led visuals and a strong cultural connection. Designed to resonate with Gen Z and millennial audiences, the brand challenges traditional beauty narratives by merging premium aesthetics with accessible, everyday appeal.

At ZURU Edge, I was part of the brand rollout team, helping to bring Monday’s vibrant identity to life across digital, physical, and experiential touchpoints. The goal was to maintain consistency and impact across every consumer interaction — from social media and influencer activations to in-store experiences.

MY ROLE
As part of the rollout team, I contributed to the execution and adaptation of Monday Haircare’s brand identity across multiple platforms and formats. My responsibilities included:

→ Designing and producing social media assets, digital campaigns, EDM’s and out-of-home advertising

→ Supporting brand activations, influencer seeding, and pop-up experiences

→ Creating print collateral and merchandise, ensuring on-brand execution across materials

→ Developing point-of-sale (POS) and in-store displays to elevate retail visibility and engagement

→ Ensuring visual consistency and production quality across all brand touchpoints

This experience strengthened my ability to manage large-scale brand executions, translating a distinctive visual identity into cohesive and impactful moments across digital, physical, and experiential channels.