05 | HINE BODY

PROJECT OVERVIEW
Hine Body, a brand championing inclusivity and fitness diversity, partnered with Curious to rebrand its premium supplements range. The goal was to capture Hine’s evolving identity while celebrating strength for all bodies. Made in New Zealand using natural, high-quality ingredients, the new direction aimed to feel both premium and empowering, reflecting Hine’s dedication to science-backed wellness and accessibility.

The rebrand introduced a modern, vibrant visual language that unifies the supplement range with the brand’s broader vision of performance, natural wellness, and inclusivity.


ROLE
As part of the design team at Curious, I led the packaging design, visual identity rebrand, and brand rollout across digital and print touchpoints. This included:

→ Designing new packaging that balances premium aesthetics with approachability

→ Evolving the brand identity, incorporating modern iconography, a refined colour palette, and clear, confident typography

→ Creating social media assets, website visuals, advertisements, and print collateral to support the rebrand

→ Preparing final artwork and print-ready files, ensuring all packaging met production and print standards for colour accuracy, material finishes, and technical precision

Through this process, I helped deliver a cohesive, contemporary brand system that embodies Hine’s core message — celebrating strength, confidence, and wellness for every body.