03 | EARTH

PROJECT OVERVIEW
Earth is a sustainable, genderless fragrance brand designed for the modern consumer. The project challenges conventional fragrance marketing by removing gendered associations and instead embracing inclusivity, authenticity, and a shared connection to nature.

The design direction is modern, bold, and sophisticated, balancing accessibility with elegance. The visual identity draws inspiration from the three fundamental elements of nature — sun, earth, and water — forming a cohesive system that reflects balance and interconnection. Each scent represents a state of being, inviting the wearer to connect fragrance with mood and mindset. The scents can be worn individually or layered, mirroring how natural elements coexist and harmonise.

MY ROLE
I led the visual identity, packaging, and website design for Earth, developing a holistic brand experience that reflects sustainability and modern minimalism. My responsibilities included:

→ Designing a brand identity system that communicates inclusivity, balance, and natural harmony

→ Creating packaging concepts inspired by elemental textures and refined simplicity

→ Developing logo marks, typography, and colour palette that convey sophistication and connection to nature

→ Designing the website, translating the brand’s ethos into an immersive digital experience focused on clarity, storytelling, and visual flow

→ Producing digital campaign assets and marketing materials to support the brand’s launch

→ Preparing final artwork and print-ready files to maintain consistency and production quality across packaging and collateral

The final identity establishes Earth as a modern, inclusive fragrance brand — one that reimagines scent as a universal, nature-inspired expression of individuality and connection.